Client needed a visual icon that can be used as a symbol for The Works Logo, and also incorporated with in the type to create a visual and literal logo identity, and to have it also flow with existing WE LABS logo. 
Solution: Created one simple yet strong icon logo that can be utilized with the surrounding typography or with just the image for recognizable visual impact. Gave a nod to WE LABS in the lightbulb detail. A solid multi-use design that directly coincides with the WE LABS aesthetic. 
Application of Corporate Identity on various media.

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