THE WORKS with WE LABS

"The Works" A creative subdivision of We Labs in Long beach CA. A Creative collective that can be hired for freelance work under "The Works" subdivision. As Creative Director, Project Manager, Graphic Designer. This is was my solution for the new brand identity.

Client needed a visual icon that can be used as a symbol for The Works Logo, and also incorporated with in the type to create a visual and literal logo identity, and to have it also flow with existing WE LABS logo.

Solution: Created one simple yet strong icon logo that can be utilized with the surrounding typography or with just the image for recognizable visual impact. Gave a nod to WE LABS in the lightbulb detail. A solid multi-use design that directly coincides with the WE LABS aesthetic.

Application of Corporate Identity on various media.

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