Client needed a visual icon that can be used as a symbol for The Works Logo, and also incorporated with in the type to create a visual and literal logo identity, and to have it also flow with existing WE LABS logo.
![](https://cdn.myportfolio.com/4b251867ba168ad424431374069160d2/a00f8bead45b56c8f182f8a9_rw_1920.jpg?h=7591bf9092b08fb6dc7186d5d0911465)
Solution: Created one simple yet strong icon logo that can be utilized with the surrounding typography or with just the image for recognizable visual impact. Gave a nod to WE LABS in the lightbulb detail. A solid multi-use design that directly coincides with the WE LABS aesthetic.
![](https://cdn.myportfolio.com/4b251867ba168ad424431374069160d2/70a64ec89348580bb3932aca_rw_3840.jpg?h=7ab53ff9f380ca982fad6f46457a8b15)
Application of Corporate Identity on various media.